The Whānau Ora Commissioning Agency is the first Māori and non-profit organisation to win Client of The Year and Idea Of The Year with its advertising agency Motion Sickness at the 44th Axia Awards in Auckland last night.
They were two of 13 awards collected by Whānau Ora and Motion Sickness for the Rep Your Suburb campaign for Whānau Ora to encourage active community participation in the 2023 Census and the Our Future Is Māori campaign.
Whānau Ora Commissioning Agency COO Awerangi Tamihere arrived halfway through the ceremony to hear their name being called out.
“We came straight from the airport and as we walked in we were redirected to the stage to accept an award. To be recognised that many times for our community campaign we did with whānau we serve every day is an honour in itself. And to be the first Māori and non-profit organisation to win is incredible and a powerful reminder of the impact that effective communication serves as a tool in driving positive change. Working with Motion Sickness has been pivotal for us and this achievement wouldn’t have been possible without the support of a new generation of Te Tangata Tiriti”.
The 13 awards include the 2024 Grand Prix, Best Idea, four golds, one silver and one bronze for Rep Your Suburb and four silvers for Our Future Is Māori, the Whānau Ora campaign launched last year.
